Simple Email Funnel

Hey guys! I received a question from a few different groups about sales and email marketing. I already have some content created, which I’ll share here. I’m not self-promoting; I’m just sharing this to help people. If the admins don’t like this, just let me know and I’ll take it down.

The main concept you want to build as soon as possible for email marketing is creating a lead magnet. This could be a report, a video, a case study, a checklist—something that provides a specific outcome for solving a problem within a set time.

For example, “How to Lose 5 Pounds in 5 Days Without Dieting” if you’re in the diet niche, or “How I Added 100 Subscribers in 24 Hours Without Paid Ads” if it’s about list building.

It’s crucial that your lead magnet is legitimate and based on your own experience. You can conduct small experiments, spending a bit on Google ads or Facebook ads to gather real data.

Once you have a good case study, people will be more interested because it’s based on reality.

When people opt-in for your freebie, they should receive an immediate email pointing them to the promised content. This ensures they can access it even if they get distracted.

This email typically includes a video that delivers on your promise and may also have an offer. This model works well for short-term cash infusion.

For a longer-term strategy, consider giving more content before asking for something. Providing value consistently can justify having an offer, especially if it outweighs the free content.

Five Day Funnel

Let’s break down a typical email funnel:

  1. First Email:
    • Thank them for taking up your offer and provide the download link.
    • Include a cliffhanger about what’s coming next to keep them engaged.
    • Example: “Tomorrow, I’ll share a case study that achieved [result] and the steps they took.”
  2. Second Email:
    • Deliver the promised content and provide a link to the video.
    • Reinforce the value and direct them back to the first video if they missed it.
  3. Third Email:
    • Use a catchy subject line like “I Can Read Your Mind” to grab attention.
    • Address common questions and concerns, and highlight bonuses to make the offer irresistible.
  4. Fourth Email:
    • Introduce a surprise bonus to exceed expectations.
    • Create urgency with a deadline for the offer.
  5. Fifth Email:
    • Ask for feedback if they haven’t taken up the offer.
    • Be humble and show a genuine interest in their needs.

When someone buys, onboard them effectively to reinforce that you’re there to help and provide direction. This includes a welcome message, links to access everything, support information, and an invitation to join a private group.

To create this funnel, you can use tools like Aweber, ActiveCampaign, or ConvertKit. Aweber is particularly user-friendly for beginners and offers a free account for up to 500 subscribers.

Here are the steps for setting up the first email:

  1. Personalize with their name.
  2. Thank them and provide the download link.
  3. Include a cliffhanger about what’s coming next.

Each subsequent email builds on the previous, delivering more value and gradually introducing your offer. Use curiosity and urgency to keep them engaged and motivated to take action.

Lastly, if you want to streamline this process, you can import the funnel into your email marketing platform, provided you have a paid account. This can save you time by automating the setup.

I hope this helps! If you have any questions or concerns, feel free to reach out. Happy email marketing!